We Believe
Experiences Should Be Felt,
Not Just Seen
Pop Spark is an experiential marketing agency based in NYC that designs memorable moments rooted in authentic human connection.
Our events are so much more than just a party. We believe in intentional experiences that connect brands to communities, teams to purpose, and ideas to real-world impact.
Every activation, gathering, and experience we create starts with one question:
Experiential Marketing Agency
& Corporate Event Experiences
What do you want people to feel when they leave?
Experiences Should Be Felt,
As an experiential marketing agency, Pop Spark offers focused solutions for businesses looking to increase brand awareness and show up meaningfully in the real world. Our work blends strategy, creativity, and execution to turn ideas into experiences people actually feel.
What We Do (and How We Make It Happen)
What We Do (and How We Make It Happen)
Strategy First, Always
Every experience starts with intention. We take the time to understand your brand, your audience, and your goals so the experience we design is aligned with the bigger picture, not just the moment itself.
From Idea to Execution
From ideation and design to installation and on-site execution, we partner with you end-to-end. We handle the details behind the scenes so the experience feels seamless, influential, and true to your brand.
Support Beyond the Event
Experiences don’t stop when the doors close. From swag design to sales support and post-event touchpoints, we help extend the impact of your experience, so that your attendees feel valued and you have a better understanding of your ideal customer.
Rooted in NYC. Designed for Everywhere.
New York City is our creative home and the reason why we stay at the forefront of emerging trends.
The pace, diversity, and cultural energy of NYC shape how we think, design, and execute experiences. It’s taught us to move fast, stay curious, and design with people at the center.
While NYC grounds us, our work travels.
Our team has experience facilitating B2B and B2C events across major metropolitan markets, including New York City, Los Angeles, and Las Vegas, bringing the same level of intention, creativity, and precision wherever we go. With partnerships across the country, we’re positioned to help brands go from the local neighborhood to the national stage.
Rooted in NYC. Designed for Everywhere.
Meet the Founder: Sabrina
Pop Spark was founded by Sabrina, a creative leader with over 20 years of experience in experiential marketing and event strategy.
Before launching Pop Spark, Sabrina built and led experiences for some of the world’s most recognizable brands and institutions, including Cole Haan, Ralph Lauren, Diageo, Casper, Supergoop!, International Cosmetics & Perfumes (ICP), The Juilliard School, and Lincoln Center, among others.
That depth of experience shapes Pop Spark today, bringing a seasoned perspective, a sharp creative instinct, and a deep respect for the power of human connection.
With a passion for helping emerging brands take center stage, Sabrina and the Pop Spark team are equipped to use their collective experiences to help you stand out in unique and creative ways.
Our Vision
We believe experiential marketing should do more than attract attention; it should create authentic connections.
Our vision is to design experiences that reflect the world we live in: inclusive, thoughtful, and human, while helping brands and teams build meaningful relationships with the people they serve.
Our Values
At Pop Spark, we build experiences grounded in our core values and principles that guide every decision we make.
Inclusivity & Diversity
We celebrate every voice. Our strategies and designs are built to represent and welcome diverse perspectives. Our strength is rooted in our deep respect for all identities and abilities.
Ethical Collaboration
We believe in transparent, honest partnerships that respect each contributor and empower collective success.
Social Responsibility
Our work goes beyond business metrics. We’re committed to positive social impact, responsible choices, and supporting the communities we touch.
Our Promise
Respect for every individual
Transparent communication
Intentional representation
Collaborative problem-solving
Sustainable and ethical practices
A commitment to your vision and growth
When you work with Pop Spark, you can expect:
We are proud to create events and spaces where people belong, feel valued, and can shine.
EXPERIENTIAL MARKETING AGENCY
EXPERIENTIAL MARKETING AGENCY
POP SPARK
POP SPARK
Why Pop Spark
We don't design stuffy grey suit conferences.
We don't design stuffy grey suit conferences.
If you’re looking for an experiential marketing agency that blends strategy, storytelling, and spark, and brings intention to every experience, you’re in the right place.
It's your turn to pop out in a crowded marketplace. We can help with that!