IS YOUR MARKETING ALIGNED?

While SEO is often treated as a technical afterthought, it’s actually a strategic powerhouse when it’s aligned with brand, content, and social. This panel will unpack how SEO doesn’t exist in a silo but thrives at the intersection of clear brand positioning, compelling content, and a consistent social presence. The session is designed to show founders and marketers how to stop treating SEO like a checklist and treat it like a growth engine that connects all marketing functions.

Discussion topics:

* SEO as a strategic foundation: How keyword research can inform not just blog titles, but your brand language, content direction, and even product naming. * Brand strategy meets search: Why having a distinct voice and positioning makes your SEO efforts actually stick (aka: how to rank and be remembered). * Content that converts and climbs: The art of writing for people and search engines. Plus, the case for long-form, faceless videos, and how content strategy supports retention. * Social media as the amplifier: How social signals, shareable content, and micro-SEO moments on platforms like LinkedIn and TikTok drive discovery and build authority. * What startups get wrong (and how to fix it): Misaligned messaging, “too soon” SEO, or “just blogging”—the traps early-stage startups fall into and how to shift. Get your SEO and marketing questions answered, and connect with others who are building and scaling in the NY tech ecosystem

Know the Speakers:

• Lisandra de la Paz – Brand Strategy & Messaging From Univision to Droga5, Lisandra has helped shape how national brands and media connect with their audiences through story and strategy. Now as co-founder of Fluentica, she guides startups to go from generic to unforgettable through brand positioning that fuels growth.

• Amy Perez – Marketer Amy is an intuitive problem solver with a wide range of experience—from grassroots nonprofits to B2B tech and B2C law. She specializes in building brands from the ground up. As co-founder of Fluentica, she’s focused on helping the next generation of bold brands thrive.

• Sabrina Ramos – Event Experience & Brand Activation Founder of Pop Spark, an experiential marketing agency that specializes in creating pop-up experiences for growing businesses that don't just introduce your brand to the world, but invite the audience to become part of your story.

• Lynsie Slachetka – Social Media for B2B and Audience Development. Lynsie is an adventurous audience development specialist, social media strategist, and integrated marketing professional whose motto is to keep it “Targeted, Focused, and Strategic. Then the brand story can be heard.” Lynsie is known for diving into analytics and finding the hidden egg that unlocks authentic brand audience engagement. Her career in communications spans over a decade.

This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.